----------------Davo Photographic’s Halloween Party Survey Results


Thanks for participating in our survey. Here are the results

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Should we have Davo Photographic marketing materials displayed at the party?
13% Keep it pure--- don’t hand me something- you think I got pockets in this mummy outfit?
79% Sure –I’m OK with subtle marketing in and around the party.
8% Please shake me by the shoulder until I understand how Davo Photographic can help me achieve greatness in advertising.
 


 
Enforce invitation only? (Invitation = No Cover - All others $5 at the door)
90% YES 10% NO       
 
No costume - NO ENTRY. No exceptions (Sorry- we put a lot into this party-you can put on a costume or $20 at the door)
86% YES 14% NO
 
Should we make RSVP mandatory and cut it off at the first 600?
19% YES 81% NO       
 
We are thinking about reducing our liability by making the party 21 and over ONLY
99.99% YES .01% NO

If there was a COVER CHARGE and, 100% of it went to charity, would you be opposed to paying?
82% I don't mind paying to get in.
18% I'd rather choose my donations myself.
If we had a cover charge, how much do you think it should be?
20% $5
50% $10
11% $15
16% $20
3% $25
 



------------------General Questions
Have you attended Davo’s Halloween Party in the past?
96% YES 4% NO        All 4% - 2005 39% - 2004 29% - 2003 15% - 2002 8% - 2001 3% - 2000 1% - 1999 0% - 1998 0% that's waht people said anyway
 
What is your favorite part of the party? (check all that apply)
24% The sets
17% The drinks
43% Meeting people
61% The costumes
33% The dance experience
 

What is your drink of choice?
42% Keg Beer
50% Mixed Drink
9% Water
1% Pop
 
If there was a more limited selection at the bar what liquor would you like to see?
42% Vodka
14% Whiskey
8% Gin
2% Tequila
25% Rum
9% Other
 
In an effort to reduce the bar line, would you mind if this became a “Keg” party with several stations scattered throughout the studio?
55% Would not change the party much for me
45% Please keep the mixed drinks
 
 
Is waiting in line for a drink an important part of socializing?
95% Yes, it gets people to mingle
5% No, I'd rather not wait.
How would you rate the bar wait?
49% I don’t mind the bar line
32% It’s a little long
19% Way too long a wait
 

We like to provide a cushion for all the drinking. What is your preference?
94% Pizza
6% Hot Dogs
 

In the past, weather concerns have stopped us from doing much outside.
We also don't want to create a separate "outdoor" party. What do you think?
52% Keep making the inside better and keep the party focused there.
37% I like to have a place to go two when I need a change of scenery- I don’t care if it’s cold and rainy.
12% I’ll be outside smoking either way.
 

What was your favorite past Halloween theme?
10% Generic Halloween Party
8% Frankenstein
14% Haunted Drive-in
11% Circus Sideshow
11% Pirate
24% Aliens
14% Vampires
7% Witches and Warlocks

 
Are there enough bathrooms?
72% YES 28% NO       
 
Are the bathrooms clean enough?
90% YES 10% NO     

Do you come alone, as a couple, or in a group?
5% Alone
31% Couple
64% Group
 
If you come with a group, how many people in your group?
3- 13% 4 -19% 5 -6% 6 -32% 7 -2% 8 -9% 9 or more 19%
 
Did you car pool or meet here?
28% Drove together
68% meet at party
 5% Limo
What percentage of people in your group had an invitation? (Each invitation admits two guests)
100% - 14% 75% -17% 50% - 35% 25% - 3%
 
Do these other people work in the industry or just friends you have brought along?
24% Work
47% Friends
29% Both
 
 
Did the parking lot guys help direct you to available parking?
80% YES 20% NO       
 

How did you first hear about the party?
Friends of Friends or Friends
 
Are you a client, potential client or even remotely connected with a client?
44% YES 56% NO       
 
Are you friends with a current or former employee of Davo Photographic?
46% YES 54% NO       
 
Are you one or our vendors or external freelancer?
17% YES 83% NO    
 

Have you looked at the party web pages after the party?
95% YES 5% NO       
 
How soon after the party did you check the site for photos? (I will try to post the photos by end of work day Monday)
next day 43% - couple of days 23% - one week 34%
 
Did you show the party pages to someone who wasn’t at the party?
87% YES 13% NO  
 
Have you ever added a party page link to your site?
6% YES 94% NO     
 
Would you be interested in a pre-halloween setup blog and photos
72% YES 28% NO   
 
One year we had live web cams- They were tough because of the low light levels.
Would you like to see them back?
50% YES 50% NO       
 
Did anyone you know watch the party live on-line or did those web hits come from people looking at the time lapse movies after the party?
11% Watched live
89% Looked at the time lapse after the party
 
Davo requests that people send him copies of THEIR photos from the party, but he gets little response.
Do you think if we added a “Guest’s Photo Gallery” to the site people would be more likely to send in images?
92% YES 8% NO      
 
Do you like the format of the party photos –It takes a long time to load but then ALL the images are on the same page for easy scrolling. Should we:
72% Keep the site set up the same (long load time but all party people photos are scrollable on one page)
28% change the gallery it into online contact sheets. (faster loading times but numerous pages to go through)

 
People tell us the music is great - some say it sucks
We don't think it's possible to musicly please a very diverse 21-55 crowd

Would you like the same DJ

91% YES 9% NO      
 

How old are you?
21-24 4% - 25-29 20% - 30-35 24% - 34-40 17% - 45-50 5% - 50-60 1%

Are you Male or Female
40% Male
60% Female



At every party several people come up and tell us they have something they would like to donate or that they would love to help work on next years party. After the party we are rarely contacted. Is that:
61% A genuine offer at the time but next year is a long way away
39% Just happy drunk talk

When you leave the party would you say you were “cool to drive”?
29% Always
11% Never
48% I get someone else to drive
13% Please have more taxis available
 
Have you ever lost anything at our party
3% Yes
97% No
 

 
Any stories you would like to share from parties past?
"I saw a guy getting a hummer near the bathrooms." - Jeff Evans
 
Best moment
"I saw a guy getting a hummer near the bathrooms." - Jeff Evans
 
Any confessions?
"My confession is that I never saw a guy getting a hummer near the bathrooms." - Jeff Evans
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-------Little Known Party Facts:

-50 people attended our first Halloween party back in 1998 - (95% in costumes)
597 people attended in 2005. (95% in costumes)
----Frankenstein’s lab still contains most of the props from our first party

The Halloween party web pages got 17,879 hits last year! (Davo.com only receives about 8,000 hits on the home page a year)
-----Top three party page counts for 2005
2,587 http://www.davo.com/2000-2003_Site/about/StudioEvents/Halloween2001/PartyPeople/PartyPeople.html
2,379 http://www.davo.com/2000-2003_Site/about/StudioEvents/Halloween2000/Party2000.html (we have no clue why this pages gets so many hits.)
1,712 http://www.davo.com/_248-588-9600_/events/Halloween_2005/people/people.html


A few years ago two police officers stopped by to ask when the party was so they could be sure they were on duty that night.

The pirate party was the theme most adapted by guest costumes...It was also the year we had the most vomit to clean up.

A large vampire head makes for a horrible hosting costume.

The turntable dance floor is rated for 8,500 pounds. Apparently you can stuff enough people in a 16 foot circle to exceed that limit, overloading the system.

.

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----------------KIDS NIGHT QUESTIONS

--- -Kids preview night is reserved for the children of our clients and staff.

We originally saw this night as a chance for people to bring their kids over, look around at the props,
grab some pizza and candy and head out. We were surprised that most people stayed the whole time.

-


Did you attend the “Kid’s Night Party Preview” last year?
19% Yes
81% No

Would you be interested in a bringing your child to the Kid’s Night, this year?
71% Yes
29% No
See the official page for an invitation after Oct1st. Click Here.
 

Would you like to have a keg tapped for the kids event.
67% YES 33% NO      
 
What day would you like to see the party?
78% Friday evening 22% Saturday afternoon    
 
Was it too scary for your kids?
20% Yes 80% No     
 
Did you also attend the adult party the next day?
97% Yes 3% No       
 
Did seeing the set design a day early wreck some of the fun of Saturday night.
17% Yes 83% No       
 
What type of food for the kids:
60% Pizza
40% Hot Dogs
 
Should the music be aimed at the kids or adults? (Club music VS Monster Mash):
20% the adults
80% kids
 
Kids love sitting on the turn-table as it spins around- we worry about little fingers. Should we keep it spinning?
100% Yes 0% No       


------------------------------------Thanks: Jeff Evans Rules